What are the best keyword research tools?

Keyword research is vital for developing successful online content marketing campaigns, and the right tools can make all the difference in the success of your online marketing efforts. With so many keyword research tools on the market, it can be difficult to decide which one to use. To help you make the best choice, here are some of the best keyword research tools available.

1. Google Keyword Planner: Google's Keyword Planner is one of the most popular and comprehensive keyword research tools available. It allows users to get an insight into how people are searching for specific terms or subjects, giving them valuable data which they can use to optimize their content towards those topics. It also gives suggestions tailored towards advertisers so you can get an idea of which keywords have higher CTRs (click-through rates).

2. SEMrush: SEMrush is another great tool that helps marketers sift through data such as search volumes and competition levels in order to determine what keywords they should be targeting and optimizing their content around. It also offers keyword analysis, so you can see which phrases and words are already performing best in your industry and craft content around them accordingly.

3. Ahrefs Keywords Explorer: Ahrefs offers more than just a powerful backlink analysis tool; its Keywords Explorer feature is useful for finding high-value keywords quickly and easily from an extensive database of keywords information from around the web. The tool tracks search volumes, SEO difficulty scores, and CPCs (cost per click) among other metrics so users have all the data they need to make informed decisions about what keywords they should be targetting with their content or ad campaigns.

4. Moz Keyword Explorer: Moz's Keyword Explorer focuses on helping marketers uncover long tail keyword opportunities with a focus on improving organic rankings where other keyword search options fail. The tool examines SERPs (Search Engine Results Pages) for more than 20 million domains daily to provide insights on how competitors are ranking and featuring top-performing content on those domains, making it easy to find additional niche opportunities with low competition levels not shed any light by other tools.